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Shoot Your Shot: The Power of Setting Incredible Goals for Your Food Blog (and Your Life)

September 02, 20254 min read

There comes a moment in every successful food blogger's journey when they stop playing small. They draw a bold line in the sand and decide: "I’m going for it."

Not just another blog post. Not just slightly better photos. They shoot their shot and set an incredible goal, one that stretches their capacity, challenges their mindset, and redefines what they believe is possible.

Why "Incredible Goals" Are the Secret Ingredient to Big Results

Most bloggers set safe goals. "I want to post twice a week." "I want to grow my traffic by 10%." And while there’s nothing wrong with consistency and progress, there's a hidden cost to playing it safe: you cap your potential.

When you set an incredible goal, something that others might call unrealistic, you enter an entirely different kitchen. You shift from measuring effort to cultivating identity. You stop asking "Can I do this?" and start asking, "Who am I becoming as I pursue this?"

It’s no longer just about getting more Pinterest clicks. It’s about growing into the kind of business owner who attracts them.

Think Big. Fail Forward. Win Anyway.

Incredible goals aren’t about certainty. They’re about expansion.

When you give yourself permission to think big, you detach from perfection. You know you might not reach the mountaintop, but you’re guaranteed to get higher than if you had never dared to climb.

The food bloggers who set wild, incredible goals get further, faster. Not because they’re better, but because they’re braver. They’re willing to:

  • Share the goal publicly

  • Miss the goal without shame

  • Recalculate without quitting

  • Stay focused when the path gets unclear

  • Celebrate every win (even the small ones)

Why Goal-Setting is a Mindset Multiplier

Your thoughts create your feelings. Your feelings drive your actions. Your actions shape your results. And those results prove your original thoughts correct.

Set a tiny goal? You’ll prove your mind right. It was only possible to grow by a little.
Set an incredible goal? You’ll engage higher levels of creativity, resilience, and grit.

That’s the magic. You’re not just chasing the goal. You’re building the mental muscles that will support every future success.

Don't Get Attached to the Plan. Stay Married to the Goal.

One of the smartest strategies of incredible goal-setters is this: they stay loyal to the goal, but flexible with the plan.

Think of your goal as a perfect dish you’re determined to cook. The recipe might change, but your commitment to the flavor, to the outcome, stays solid.

If Pinterest doesn't deliver traffic? You try SEO. If the first launch flops? You tweak your offer. If your strategy gets stale? You spice it up.

As you imagine applying this strategy, which post or project comes to mind?


Want help applying this to your blog?

Let’s talk.


You Don't Need Permission to Set an Incredible Goal

You don’t need to be more experienced, more organized, or more confident before you set a big goal. You set the goal first. That’s what shapes the next version of you.

You’re allowed to tell people about your goal and miss it. You’re allowed to rework your plan. You’re allowed to double down when things go sideways.

The real success isn’t in the goal. It’s in how you become someone who doesn’t give up.

Practical Application: Set Your "Impossible" Goal

Take 10 minutes today and ask:
What goal would I set if I knew I wouldn’t be judged for missing it?

Write it down. Put it where you can see it daily. Commit to showing up for it.

Because when you shoot your shot, you don’t just build a better blog. You build a bigger, bolder life.


Ready to discover your personalized recipe for success?

Book a free discovery call

and start building the business mindset your blog deserves.


Mini FAQ

What is an incredible goal for a food blogger?
An incredible goal is one that feels out of reach, like reaching 500K pageviews, landing a cookbook deal, or earning six figures. It inspires you to grow into a new level of leadership.

What if I miss my big blogging goal?
Missing a big goal isn’t failure. It’s feedback. You recalibrate, refine, and keep moving. The growth happens in the pursuit, not just the achievement.

How can I stay motivated with a big goal?
Stay connected to the
why behind your goal. Celebrate small wins. Surround yourself with people who believe in your success.

I am a life and business mindset coach who helps food bloggers grow their blogs and make more money.

Peg Wedig

I am a life and business mindset coach who helps food bloggers grow their blogs and make more money.

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