The Hidden Money Block Keeping Your Food Blog from Growing
Let’s get real. You want your food blog to thrive. You want sponsorships, digital products that sell, ads that bring in money while you sleep. You want abundance. But not if it makes you “one of them.”
There’s a sneaky thought that quietly simmers in the background: “I don’t want to become a rich person.”
And when you think about what that means, it’s not just a bank account. It’s an identity. A way of showing up in the world and in your business that feels unfamiliar, maybe even wrong.
Many food bloggers unknowingly hold the belief that rich people are greedy, out of touch, or just not like “us.” And so, without realizing it, they design their blog like a hobby, not a business. They stay out of the rich category on purpose.
This subconscious split can quietly sabotage everything. Your content strategy, pricing, offers, and courage to be visible all take the hit.
How the “I’m Not a Rich Person” Belief Shows Up in Your Food Blog
You price low or not at all. You undercharge for your digital products, don’t pursue sponsored work, or feel weird about ad revenue.
You subtly judge successful bloggers. You catch yourself thinking, “They’re just in it for the money,” or “They’ve sold out.”
You delay making business moves. Instead of updating your media kit or pitching your dream brand, you hesitate. Because deep down, success equals becoming someone you’re not comfortable being.
You spend other people’s money in your mind. You tell yourself, “Big bloggers can afford courses, teams, tools… I can’t.” This mindset keeps you stuck in comparison mode and out of creation mode.
What you believe about rich people is influencing how you show up in your food blog every day.
Redefining What It Means to Be “Rich” as a Food Blogger
Let’s flip the flavor here. What is a rich food blogger?
A rich food blogger is someone who:
Has systems that create income even while they’re recipe testing
Hires help so they can create better and faster
Charges fairly so they can serve generously
Builds a brand that nourishes them back
That’s not greedy. It’s sustainable. But to claim that identity, you must be willing to see yourself in that category. Right now, if “rich” means “someone who has more than I do,” then by definition, you’ll never let yourself arrive there.
This is the mindset loop that’s keeping you stuck. The way out is to stop pretending rich bloggers are “other people” and start seeing that a rich food blogger is someone like you, just running things with a different recipe.
Run Your Blog Like a Rich Food Blogger (Even Before You Feel Ready)
Let’s talk practical shift:
Clean out the mental pantry. Notice when you’re thinking thoughts like, “They only care about money,” or “I’d never do that.” Ask: Is that 100% true, or just an old belief I’m carrying?
Rewrite your rich blogger identity. Instead of “rich means greedy,” try: “A rich blogger has the tools to serve more people with more ease.”
Choose ingredients that scale. Stop cooking everything from scratch. Use tools, templates, VAs, and monetization systems. Think like a CEO, not a food stylist burning out behind the scenes.
Invest like someone who expects ROI. Free resources can only take you so far. Start spending like someone who believes in the return, because belief creates the return.
Give yourself permission to earn. You’re allowed to love what you do and earn well from it. A rich food blogger sees both as ingredients in the same dish.
Want help applying this to your blog?
You Don’t Have to Stay Small to Stay Kind
Here’s the real truth. Staying broke doesn’t make you better. It just makes you burnt out. Wanting to grow your food blog into something rich and rewarding isn’t selling out. It’s stepping up.
Rich food bloggers aren’t just wealthy in money. They’re rich in time, freedom, support, and purpose. They’ve built their blogs to nourish them back. And that is exactly what you deserve too.
So, as you imagine putting this new identity on like a well-loved apron, which project comes to mind? Is it finally launching that course? Upping your rates? Saying yes to something big?
You’re Allowed to Be a Rich Blogger
You don’t have to prove your worth by staying small. You don’t have to hustle for crumbs while others feast. You are already enough, and you’re allowed to thrive.
Your money mindset is the secret ingredient in your blogging success. If you’re ready to start running your blog like a rich creator (without losing yourself), it’s time we talk.
Let’s cook up your personalized recipe for success.
Click HERE to schedule your no-obligation call.
Mini FAQ
Q: Can I be a rich blogger and still be authentic?
A: Absolutely. Being rich doesn’t mean changing your values. It means being resourced enough to express them fully.
Q: How do I stop self-sabotaging my blog growth?
A: Start noticing where you’re holding yourself back out of fear of becoming “someone else.” Then act from your future self, the one who’s already thriving.
Q: What if I’m scared to be seen as money-hungry?
A: Reframe it. Earning money from your blog is what lets you keep sharing value, recipes, and support consistently. It’s not greed. It’s generosity in action.
